Put simply; the user experience!
How the new level of AI can assist in creating a unique gaming adventure is still being explored and debated among academics and business behemoths such as, Microsoft, Activision Blizzard, and Nintendo.
One point most observers can agree on, though, is that the advancement in AI makes obtaining procedurally generated user data much more manageable while simultaneously increasing immersion for players.
For example, AI forms a crucial part of the process that mines user data, which affords valuable insight into what gamers enjoy. By understanding which features are popular, developers can create new entertaining content tailored to those interests and preferences.
In video games, AI is crucial to developing and maintaining non-player characters, or NPCs. These video game characters depend on AI-powered algorithms and engines to guide their in-game behaviour. Every character in a video game and subsequent in-game stories and environments is the product of an AI generation.
All character interactions and decision-making moments are tracked and fed back into massive databases, allowing developers to garner full discernment of how a certain segment of a game is performing.
In iGaming, the same AI principles apply. Using current technology, mining user data is increasingly streamlined, and previously undetectable trends and playing patterns are mapped out more efficiently.
Much like video gaming, the net benefit of AI in the iGaming sector is a better user experience for people.
Kirill Miroshnichenko has helped slot provider Endorphina surge to the top of the developer tree in iGaming in his time as CCO, and he believes there is a massive opportunity for AI to help provide a more rounded journey for all online casino players:
“AI technology can analyse vast amounts of data in real-time, enabling personalised recommendations (Netflix approach) and targeted marketing campaigns to engage players effectively.”
He also acknowledged the impact AI could have on his company:
“For game providers, it can also optimise gameplay, create graphics and many more functions.”
Ultimately, Mr Miroshnichenko sees AI as a gamechanger in many facets of the sector:
“AI-powered algorithms can detect and prevent fraud, ensuring fair play and maintaining the integrity of the gaming environment. It can provide more accurate odds calculations, resulting in improved sports betting predictions. Potentially, AI in the iGaming industry can enhance user satisfaction, drive operational efficiency, and contribute to a safer and more enjoyable gaming environment.”