Blueprint Gaming Signs Partnership with Banijay Brands

About the Deal and Its Results

As the deal is already signed, this means that Blueprint can go on delivering its signature titles built around popular TV shows. For example, the deal will provide access to Big Brother and Peaky Blinders. Moreover, the full list of titles will include well-known names like Black Mirror, The Money Drop, and the £100k Drop.

The products will be delivered for multiple markets and the results will vary for each. In February 2022, the company will produce the Deal or No Deal™: Banker’s Bonanza set. This product will be focused on the UK market. However, the vendor will also produce an analog for Canadian gamblers. It will be based on Le Banquier, the equivalent show.

Besides movie-based products, the company will deliver titles based on the Deal or No Deal™ technology. The similar titles that have already succeeded in this area are Deal or No Deal What's in Your Box™, Deal or No Deal Diamond Megaways™, and more.

Blueprint Gaming Signs Partnership with Banijay Brands - News

A Few Words from Parties

The team of each company added some words about the deal.

Lauren Bradley, Head of Commercial at Blueprint Gaming, mentioned:

The Deal or No Deal™ brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands.

She added that the team is happy to deliver top-quality content not only to the UK and Europe but also to Canada, taking into account the cultural aspects of each region. And permanent access to additional IPs is what pleases the company.

David Purvis, Managing Director at Blueprint Operations, added:

Within the UK land-based sector, Deal or No Deal™ still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience.

David also states that this step is decisive to making the company’s product development plans come true.

Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, also commented on the new contract:

For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal™ brand. We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction.

Lex states that the company will be glad to continue working with Blueprint, providing the company with even more licenses, which will expand the brand’s presence in the US and a range of other countries.


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