In order to increase the player retention level, Playson developed the Cash Blast promo tool. Its aim is to attract more players and improve their gaming experience by providing more rewards and in-built promotions.
The concept of this tool is to provide players with random cash prizes when they are experiencing the software from the vendor. This is beneficial for both the company and the operators that are dealing with the company.
During the promotional period, all players who launch these titles will be able to have a chance to make a prize-winning spin that will provide additional prizes. To find out that the promotion is active, players will receive a notification with information that the tool is active and players can receive payments within a game’s toolbar.
The good news is that the RTP of the game won’t be influenced and decreased. Plus, integration isn’t necessary as the feature will be available at once.
The result of this promo is the increasing number of spins players make with a higher level of engagement. That was the goal the company wanted to achieve, so it worked well.