Lady Luck Pens a Deal with King Features

King Features and Lady Luck Games: Who Are They?

The 2 brands behind this deal are Lady Luck Games and King Features, so let’s examine more about them.

LL Lucky Games AB is a Swedish gambling brand founded by gambling veterans in 2019. The team is working on gambling products for online casinos. Some of their games you could hear about are Orango Tango, Rooftop Fight, and Ruler of Egypt.

As for King Features, this company can be called the leader of intellectual properties. Numerous world-renowned pop culture brands, such as Moomin and Popeye, belong to this company. That’s why it’s necessary to cooperate with the brand to use these visuals and themes for new engaging slots.

More Details About the Deal

The results of the following deal are fruitful for the users of the entire gambling world. For now, this contract with a unit of Hearst will allow the iGaming company to add Popeye, Olive Oyl, and Flash Gordon characters to the upcoming projects of the year 2022. At first, these novelties will be available in Europe and Asia, but pretty soon, more markets will be allowed to enjoy this fun.

The year 2020 will be fundamental for both of these companies as Lady Luck’s math specialists will be implementing these well-known characters into their gameplay mechanics. The first results will be represented at the London ICE exhibition 2020 in February.

Mads V. Jørgensen, CEO at Lady Luck Games, said:

We are extremely humbled and honoured that King Features Syndicate has chosen an up-and-coming studio like ours to represent its hugely popular and world-renowned brands.

Mads adds that the deals of this kind make their industry entertaining and beautiful as players can enjoy new characters and remember their childhood, while the company reaches a massive ‘outreach to both customers and players.’

Carla Silva, VP and GM, global head of licensing, at King Features, added:

We see huge growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise and entertaining features of Lady Luck Games.

She also adds that her team is happy to find a reliable partner to popularize their characters and do it with top-notch quality innate to Lady Luck.

So everyone is going to be happy and gamblers will be glad to see the results!


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