So far eminent online casino operator LeoVegas
seems to be in a bit of a jam. Namely, the leading online gambling establishment has goaded a gambling addict to gamble away a total of £20,000 on its sister site.
LeoVegas has done this by spamming the customer with marketing e-mails promoting further gambling.
The UK Gambling Commission (UKGC)
is currently examining the alleged claims that the brand has in fact accepted a mesmerising and scandalous sum of £20,000 from a gambling fanatic after he had pilfered the mother site.
The means for reaching this goal was unscrupulous persuasion via e-mail.
They Incited Him to Keep Betting
The drama is all over the iGaming circles. The matter of the case has launched an initiative among gambling firms to inaugurate stricter checks and regulations before any client places a bet.
The convalescing addict, who has been the talk of the town for quite some time now, is still in rehabilitation, but might be confronted with persecution regardless. His online casino account was deactivated in May last year.
The action was taken by a client support agent who had noticed suspicious activity by the user. Reportedly, the customer expressed "concerning" behaviour during a live chat in 2018. Therefore, the account was flagged.
Surprisingly, the event basically coincided with the fining of a £600,000 penalty by the UKGC after the operator had had a number of "incidents" preceding the latest scandal.
In spite of the discontinuation of the gambler profile, sister casinos, encompassing Castle Jackpot and Pink Casino, carried on to dispatch a total of four advertising e-mails that included offers on bonuses and free spins. LeoVegas should have seen this coming.
The Return of the Notorious Gambler
Months after acquiring the promotional e-mails, the problem gambler created a new account with LeoVegas's 21.co.uk website. Ironically, the same username and e-mail address were signed up with the casino, and no one from the administration took action.
The user gambled away as much as £20,000, which is when the site asked for ID verification. As the infamous player had used his mother's credit card, he could not verify his identity and decided to block the account.
Following that dubious occurrence, sister firms recommenced posting the very same e-mails to the user from a whole range of their websites. This time they even offered refunds on losses.
We Need to Stop This
Tom Watson, Labour’s deputy leader and one of the initiators for more rigorous checks on online gambling, stated that the entire system is completely wrong. Immediate action needs to be taken to prevent similar activities from repeating in the future.
On the odd practice, Watson added, "It makes no sense for gambling companies to be doing ID and affordability checks after gamblers have lost huge sums rather than before they’ve placed the bets."
The UKGC also had their say in the case.
A representative declared, "We are absolutely clear with operators about the rules that they must follow to prevent and protect their customers from experiencing harm from gambling. Where we see evidence that those rules are not being followed, we will investigate."
For the time being, no online casino or bookmaker is able to curb if their clients can actually bear the burden of their gambling habit before they allow them to deposit means onto their accounts.
With this in mind, the UKGC has fathomed all attainable evidence on the matter and is currently investigating whether has infringed the rules that had gotten them their UKGC licence in the first place. On LeoVegas's side, no spokesperson wanted to comment.
What we do know for now is that the regulatory body has discovered a total of 1,894 problem gamblers who have had an account with a LeoVegas site that still continued to receive marketing messages after breaking off with the casino. Most of these players have taken the self-exclusion scheme, which let them deliberately restrain themselves from placing bets.