To say a few words about these companies, Pariplay is a strong iGaming aggregator, while FansUnite is a Canadian brand that is in charge of a B2B Chameleon Platform that covers sports and esports solutions. In addition, FansUnite is specialising in pre-match betting and daily fantasy content. This allows the company to deal with numerous B2C vendors and B2B software. And Pariplay is working with giants of the industry, providing its services to NetEnt, 888 Holdings, and GVC Holdings.
This year, Pariplay, which is a part of the Aspire Global holding, increased its influence by signing a multi-jurisdiction distribution agreement with another strong company. It’s FansUnite Entertainment and this partnership is bound to shake things up in the gambling industry. What exactly will this cooperation bring to the gambling market and how will things change for operators and players?