PlayAGS, Inc. which is a leading designer and supplier of interactive products has entered into an agreement with The Stars Group. PlayAGS which is also a supplier of gaming machines and table games signed the new deal which will see it provide PokerStars Play with their Social White-Label Casino.
The preferred social gaming brand and play money option for The Stars Group is the PokerStars Play. The new partnership was reached in mid-August 2018.
There will be new content for players
According to the deal, The Social White-Label Casino will launch at PokerStars Play and it will provide players with quality gaming content whether they are at home or on the go. Whether a player is using an Android, an iOS device or a desktop, s/he will access this platform with ease. The new integration presents the players of PokerStars Play with improved access to in-app messaging and push notifications. The players will also have access to progressive jackpots, social slot games and so much more.
What PokerStars said
Commenting on the new launch through a press release, PokerStars Director of Social Gaming, Lloyd Melnick said that they were impressed by the ‘proven, high-performance and land-based content and broad range of non-slots games’ offered by AGS. Melnick commented that AGS’s offering is a perfect fit with the existing player base of PokerStars Play. PokerStars Play is very excited to offer its existing clients the new AGS experience.
What AGS said;
The Chief Executive Officer and President of AGS, David Lopez on his part said that the new partnership between his firm and PokerStars Play is an important milestone for his company. This is especially so because AGS is working to grow its interactive business. He also commented that it is an honor to work with the Stars Group. According to Lopez, AGS feels that this is just the beginning of a long-term relationship with the brand. This is because they offer the social gaming site with proven social and land-based slot
content via their social White-Label Casino.
What changes will this deal bring?
This new deal has been made a few months after AGS announced the appointment of Mike Mckiski to be the new Vice President of Sales Western U.S and Corporate Accounts. Mr. Mckiski will be working to lead AGS to continued market growth. This will be accomplished by working with customers to establish new revenue channels in the western region of the U.S.