Playson Enhances its Italian Position with William Hill

This winter, 2 outstanding gambling brands decided to end the year with a decisive partnership that will make the upcoming year 2022 fruitful for both companies: Playson announced its deal with William Hill, an operator that is known all over the globe.

This means that the titles that players adore so much will be added to the catalog of a huge operator’s site, the focus of which is on the Italian audience. Fan-favourites like Buffalo Power Megaways, Solar Queen Megaways, and Eagle Power Hold and Win.

In addition to slots, the operator will get access to retention-boosting tools of different types, such as Feature Trigger, comprising Jackpots, various tournaments, and other perks.

It’s not the first agreement of the studio to reinforce its position in Italy, but this step will definitely influence further development. That’s what both of the companies add.

Blanka Homor, Sales Director at Playson, said:

We are thrilled to team up with one of the industry’s best-known operators in William Hill, in a move that solidifies our strong position within the crucial Italian market.

She also added that they are going to continue developing the brand in Europe and beyond its territory, while a range of new market entries will be provided due to the range of upcoming deals.

To describe Playson in general, it’s a well-known gambling supplier headquartered in Malta. It’s working under a bunch of licenses, which allows the company to easily reach various regulated markets. New games are also released pretty often, one of which is Diamond Fortunator Hold and Win.

And the other guest of honor is William Hill, the operator with a long history and transparent reputation. Its range of products available in Italy is making the deal profitable to Playson, which will allow the vendor to enhance its Italian standing.