Push Gaming Expands Its Standing with 888

Results of the New Deal

The following deal is a key for the vendor for furthering its expansion ambitions across more regulated markets where 888 casino is present, and the first one is the UK.

For the vendor, this is just another milestone, though a significant one, as the Push Gaming brand has recently tied up with Betsson and has also been a partner of large projects like LeoVegas, Casumo, and The Rank Group for a long time.

As a result, 18 months of spectacular growth allowed the company to offer even more proven gameplay and premium visuals, turning into the player-first supplier out there.

This news is preceded by some more major events in the company’s life, including picking up honours in the Casino Beats Game Developer Awards and being shortlisted for a further 4 crowns at the prestigious EGR B2B Awards 2021.

That’s definitely just another step in the company’s strategy and Push Gaming isn’t going to stop. It’s just another achievement after 2020’s acquisition of an MGA and UKGC-licensed platform.

Fiona Hickey, Head of Sales at Push Gaming, commented on the release:

We’re delighted that these are the types of agreements we’re signing – it’s testament to the quality of our content and our player-first approach in everything we do.

She states that they’ve struck a deal with a tier-one partner. Her team is sure that 888 is the world’s leading company keen on gambling and betting services, so it’s a good precondition for Push Gaming exposure.

Talya Benyamini, VP B2C Casino at 888, added:

Push Gaming’s award-winning titles will add to our existing portfolio of casino games, helping us to deliver on our commitment of offering players an entertaining and varied gaming experience.

She added that her company is glad to strengthen its content offering due to this contract as the games from Push Gaming are a blast and will definitely entertain gamblers.

Push Gaming Expands Its Standing with 888 - News

Details About the Parties

Both parties of this deal are well-known in gambling circles and have vast experience in the industry.

Push Gaming is a B2B supplier, which is focused on manufacturing HTML5-powered slots. The company is working under numerous licenses, which makes its titles live in a whole lot of regulated markets. Excellence in development and focus on innovative products are the factors that allowed the company to rapidly grow and deliver well-known games like Jammin’ Jars 2 and Bison Battle of 2022.

The same can be said about 888 Holdings Plc as this company is among the leading gaming and betting operators. Since its foundation in 1997, the brand has achieved a lot, receiving awards like Casino Operator of the Year in 2020. ‘Safer. Better. Together’ is the company’s slogan, which highlights its approach to providing great services in the industry.


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