Gauselmann Group Rebrands as Merkur Group: A New Era in Gaming

The Gauselmann Group was established in 1957 and remains one of the longest serving brands in the industry, particularly in European markets such as Germany and the UK.

Business activities span half a century and this move places a significant stake in the group of the company's historic roadmap.

Gauselmann added:

"The renaming is also a nod to the success of the Merkur brand. Continuity and stability are cornerstones of our corporate philosophy and will continue to be important factors for success going forward."

This is a major milestone within the gaming industry, from a well-known brand responsible for producing iconic retail gaming machines and digital titles such as Multi Wild and Fruitinator.

The new identity helps uniform the business architecture and paves the way for more global expansion.

Enhancing Global Presence

The group currently has stakes in more than 200 companies around the world, and will continue to expand and build on its presence. This rebrand will pull together all arms of the business under one instantly recognisable name.

Future Prospects and Strategies

Merkur Group is setting ambitious future plans to innovate gaming technology even further and create more captivating games, bolstering its 200+ strong digital portfolio.

As in previous years, the firm will be dedicated to pushing the boundaries of gaming technology and delivering immersive experiences through the development of innovative gaming devices and slots across various genres.

The Merkur Group will see the end of the Gauselmann Group after more than fifty years. However, the future looks extremely bright for the company and the move will do nothing but strengthen the brand on the global stage.

"This move is without a doubt one of the industry's major news stories of 2024 and we are only a few weeks into the year.

Whilst it is somewhat of a revelation, it is not surprising to see that the main arm of the company wishes to build further on the popular Merkur tag. A brand that is not only iconically recognized, but loved by many across the globe."

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