ESA Gaming's Innovative Leap: An Exclusive Insight into Their Slot Gaming Revolution

Firstly – you’ve just released your first ever video slot. Tell us more about 12 Deadly Spins?

12 Deadly Spins represents the culmination of an in-depth exploration of our audience's preferences. Our aim was to craft a distinctive and innovative gaming experience that resonates with players, marking the start of a new era for ESA Gaming as we embark on our slot rollout. Understanding the nuances of our audience is paramount in the realm of slots, and 12 Deadly Spins was conceived with this understanding at its core. This launch marks a pivotal moment as we redefine the trajectory of our portfolio and look to complement our EasySwipe™ offering with a focus on unique and innovative slot elements.

Set against the backdrop of a captivating graveyard, the game embraces a Day of the Dead theme, featuring a 5×6 grid with 50 paylines, a 12-spin collection cycle, and exciting elements such as nudging stacked symbols, free spins, and a bonus buy feature. With a design crafted to offer players abundant winning potential and an array of thrilling features, 12 Deadly Spins represents a significant leap forward in our commitment to delivering engaging and rewarding gaming experiences.

What made you pivot from EasySwipe content to ‘traditional’ slots?

Firstly, it’s important to clarify that we're not abandoning our non-traditional content and we have some captivating titles lined up for our 2024 roadmap. Our goal is to offer a comprehensive range of casino games, encompassing high-performing mine games, innovative crash titles like Big Fish Bonanza, and classic table games.

The decision to delve into developing a suite of video slots and custom mechanics stems from a strategic desire to captivate the market. This pivot is not a departure from our existing offerings but a tactical move to address the preferences of clients who appreciate our current content. In focusing on video slots for 2024, our aim is to excel in this particular area. Rather than hastily producing generic slots, our primary objective is to shift the main focus of our 2024 roadmap to ensure excellence in our endeavours.

Where have you seen it perform well so far?

In these early stages, the indications are highly promising. The introduction of 12 Deadly Spins, representing a preliminary step towards more intricate slot mechanics, has garnered positive responses across our customer base. Notably, its incorporation into our sportsbook widgets demonstrates that, despite being a departure from our previous offering, our commitment to delivering the best mobile experience persists with this type of content.

Our dedication to continual improvement is unwavering. We meticulously assess the performance of our initial titles and actively seek feedback from both operators and players alike. This valuable input serves as a compass, guiding us in refining and enhancing our offerings to ensure an even more exceptional gaming experience.

How expansive is the rest of the slot roadmap for ESA Gaming?

Our ambitious goal for 2024 is to introduce eight to 10 slots to our portfolio. This lineup will not only encompass classic themes, contributing to a well-balanced catalogue, but will also feature innovative concepts and, significantly, custom mechanics.

The key to the success of any new slot release lies in selecting the right narrative to convey through the theme. The challenge, however, lies in unearthing a fresh and creative story that hasn't been explored before. As we introduce high-performing slots into our portfolio, expect to see a diverse array of themes and artwork. I firmly believe in taking something classic and infusing it with a unique twist to create an engaging and memorable experience.

What are your goals for 2024 in the slot sphere?

Our primary objective for 2024 is a substantial increase in the revenue share generated by our slots, marking a departure from the dominance of our mine games thus far. Aligning with our company vision, which emphasises avoiding the commonplace and trusting the innovative instincts of our talented team, we are committed to venturing into new ideas over relying on tried-and-tested formulas.

Embodying the spirit of fun and entertainment, we want our games to be celebrated for the right reasons. Recognition and respect from both the industry and players are paramount, and we believe that achieving this requires a commitment to uniqueness and a dedication to pushing the boundaries of iGaming.

As the Head of Game Production, my team and I are steadfast in exploring fresh ideas and features to bring to our players. Expect more groundbreaking releases as we continue to grow and evolve with the dynamic landscape of the industry. Stay tuned for an exciting journey ahead.

As our engaging conversation with Josefin Uppeke concludes, it's evident that ESA Gaming is on an exhilarating path of innovation and growth in the slot gaming sphere. With a commitment to exploring fresh ideas, enhancing user experience, and diversifying their portfolio, ESA Gaming is poised to redefine the landscape of igaming. Josefin's vision and leadership signify an exciting journey ahead for ESA Gaming and its audience, promising a blend of entertainment and groundbreaking gaming experiences in 2024 and beyond.