Exclusive Interview With Mascot Gaming

Why did you decide to approach the Latin American iGaming market?

The decision to approach the Latin American iGaming market was driven by several factors. Firstly, Latin America is a region experiencing significant growth and potential in the online gambling industry. The market is expanding, and there is a rising demand for iGaming products and services. By entering this market, we aim to tap into this growing demand and establish a strong presence to capitalise on the opportunities it offers.

Secondly, we conducted extensive market research and analysis, which revealed the favourable regulatory landscape and evolving consumer behaviour in Latin America. We identified a gap where our expertise and innovative gaming content could make a significant impact. This, coupled with our belief in the region's untapped potential, led us to make the strategic decision to approach the Latin American iGaming market.

What were your expectations from São Paulo and the exhibition SIGMA Americas?

Our expectations for São Paulo and the exhibition SIGMA Americas were quite high. Firstly, we were excited about the opportunity to showcase our company and gaming content to a diverse and influential audience in the heart of Latin America. We expected to connect with industry professionals, regulators, and operators who are key players in the Latin American iGaming market.

Additionally, we were looking forward to gaining valuable insights and market intelligence specific to Latin America. The exhibition provided a platform to engage in discussions, attend informative sessions, and learn from industry leaders about regional dynamics, consumer preferences, and regulatory frameworks. We aimed to leverage this knowledge to tailor our strategies and offerings accordingly.

What do you think will help you establish your position in the international market?

Establishing our position on the international market relies on various key factors. One crucial aspect is our commitment to delivering exceptional gaming content that captivates players and offers a memorable experience. With our focus on eye-catching graphics, engaging gameplay, and innovative features, we differentiate ourselves from competitors and build trust with players and industry partners.

Building strong relationships and partnerships is equally important. Collaborating with reputable operators, regulators, and industry stakeholders allows us to expand our reach and access new markets. These partnerships provide valuable distribution channels and enhance our credibility, enabling us to establish a solid presence in the global iGaming landscape.

We also emphasize staying ahead of industry trends and technological advancements. By investing in research and development, we ensure our offerings remain relevant and appealing. Embracing emerging technologies and anticipating player needs to allow us to continuously innovate and meet evolving market demands.

Any recommendations for those who are also interested in working on the Latin American market?

For those interested in working on the Latin American market, my recommendations would be as follows. Firstly, invest time and effort in understanding the unique characteristics and nuances of each country within the region. Latin America is diverse, with varying cultural, regulatory, and consumer preferences. Tailoring your approach to suit each market's specific needs will significantly contribute to your success.

Secondly, establish strong local partnerships. Collaborating with reputable operators who have in-depth knowledge of the market and existing customer bases can provide a strong foundation for growth. Building relationships based on trust, open communication, and mutual support will be essential.

Lastly, stay updated on regulatory developments and compliance requirements. The Latin American iGaming landscape is evolving, with new regulations being introduced.