Acroud AB Acquires Matching Visions

Details About the Agreement

One thing is certain – we do know that Acroud is keen on progressing and making a huge impact on the world. After all, this agreement is not the only one that they have closed recently. A few weeks ago, they signed a similar agreement in which they acquired a US tipster company.

With this deal, Acroud will take ownership of the whole Matching Visions affiliate network. That means that the B2B software provider Voonix and Traffic Grid (affiliate marketing specialist) will be theirs as well. 

Projections state that PMG is expected to generate sales of around €10-11 million in 2021 with an EBITDA margin of around 10%. 

We already stated that the deal between the two sides was agreed at €5.5 million, but an earn-out consideration which is dependent on the 2022 EBITDA. Because the agreement includes a lot of details, some early projections say that it will take time for them to be reviewed, which is why it is believed that the official acquisition will have full effect in December 2021.

According to the president of Acroud, this move is crucial in the quest of cementing themselves as a B2B provider of iGaming affiliate campaigns and software provider. Furthermore, Robert Andersson added that the focus will be on creating operational excellence with the team as the exciting journey of the future starts to unfold. 

Who is Acroud?

Acroud was established in 2003 with a simple goal – become a global challenger in digital comparison and news services. The company helps and guides users to make the right decision based on their needs. Since its establishment, Acroud has managed to expand its network to over 30 countries and offer more than 30 sites in over 20 languages. The company’s headquarters are in Malta.

By providing synergy between product and user, they respond fast to all-new challenges, thus being able to grow. Acroud AB also nurtures talent and makes great things happen, inspire confidence, and create strategic plans which will enable the company to move forward.

The last two years have been extremely productive for the company, as they fulfilled numerous targets which brought them a step closer to the ultimate goal. The acquisition of Matching Visions was one of such moves and it serves as a major step forward, and we are excited to see what the future holds for the company after this purchase.

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Updated: 01.03.2021

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