One thing is certain – we do know that Acroud is keen on progressing and making a huge impact on the world. After all, this agreement is not the only one that they have closed recently. A few weeks ago, they signed a similar agreement in which they acquired a US tipster company.
With this deal, Acroud will take ownership of the whole Matching Visions affiliate network. That means that the B2B software provider Voonix and Traffic Grid (affiliate marketing specialist) will be theirs as well.
Projections state that PMG is expected to generate sales of around €10-11 million in 2021 with an EBITDA margin of around 10%.
We already stated that the deal between the two sides was agreed at €5.5 million, but an earn-out consideration which is dependent on the 2022 EBITDA. Because the agreement includes a lot of details, some early projections say that it will take time for them to be reviewed, which is why it is believed that the official acquisition will have full effect in December 2021.
According to the president of Acroud, this move is crucial in the quest of cementing themselves as a B2B provider of iGaming affiliate campaigns and software provider. Furthermore, Robert Andersson added that the focus will be on creating operational excellence with the team as the exciting journey of the future starts to unfold.