Exclusive Interview with ESA Gaming on Chicken Bonanza and Sticky Clusters

1. Thanks for taking the time to talk to us about your upcoming release Chicken Bonanza! Firstly, ESA Gaming has primarily been known for its crash games in the past, what prompted the studio to make the shift towards online slots?

At ESA Gaming, we're always looking to innovate and expand our horizons. While crash games have been a significant part of our portfolio, we recognised the growing popularity and demand for online slots. This shift allows us to diversify our offerings and reach a broader audience.

Our team is passionate about creating engaging and entertaining experiences, and entering the online slots market provides a new avenue for us to showcase our creativity and bring fresh, exciting games to our players.

2. What was your team’s inspiration for Chicken Bonanza, and what makes this game stand out from other releases?

We drew inspiration from beloved cluster game titles, aiming to add our unique twist to the genre. We were heavily influenced by popular social games that resonate with both young adults and older generations. The theme itself has proven popular across various markets.

3. What learnings have you taken from the previous slot titles you’ve released in the past, and how have you applied them to Chicken Bonanza?

Chicken Bonanza slot by ESA Gaming stands out thanks to cool features like Sticky Clusters and perfect optimisation for iOS and Android.

As newcomers to the slot market, ESA Gaming has plenty of room to innovate. With Chicken Bonanza, we focused on creating a fun experience that is easy to understand for all players. Despite introducing a twist on a classic mechanic, we've ensured that the game’s flow is intuitive and straightforward.

4. Should ESA’s new Sticky Clusters™ mechanic be a hit with players, is the goal to add it to future ESA Gaming releases?

We are currently working on a follow-up game that features the Sticky Clusters™ mechanic. Since this is a new area for us, we're experimenting with various features and improving on aspects we found challenging, while keeping the core mechanic intact. We aim to find out what resonates best with our players.

5. What would you say to players to convince them to try Chicken Bonanza?

If you love the cluster mechanic and enjoy plenty of multipliers, along with a calm and positive atmosphere, then Chicken Bonanza is definitely a game you should try!

It turned out to be so engaging to not only take a look at the Chicken Bonanza slot as expert players testing it but also to learn more about its development process. Josefin was so excited about all the features players can experience, including Sticky Clusters, which is a new step for the provider and the result of experiments making ESA Gaming titles popular among players of different ages. Of course, we enjoyed our interview with Josefin and are eagerly waiting for more engaging slots from the provider in the future.