Hi, Vsevolod firstly thanks for chatting with us, for those who aren’t aware of Playson could you tell us more about yourselves?
Thanks for the opportunity. Playson is a fast-growing digital entertainment supplier with over 10 years of industry experience. During that time, we’ve become a top-tier slot supplier in the industry. By delivering impressive titles consistently alongside captivating promotions.
We currently operate in 20 regulated markets with licenses from the UKGC, ONJN, HGC and recognition notice from MGA. Our diverse portfolio of 75 exciting games is now available in more than 140 online casinos around the world.
As a result of our rapid growth in recent years, we are strongly positioned to meet our goals of delivering high levels of entertainment to players and provide unparalleled excitement in a busy industry.
We recently reviewed your innovative and upcoming title, Juice Inc scoring it 8 out of 10! Is there anything else you can tell us about this new release?
Juice Inc follows a familiar fruit-filled theme with an ‘extra’ engaging feature for players to enjoy. The title uniquely positions player interaction and strategy at the heart of its gameplay, with users able to collect or gamble after each successive spin. The risk and reward factor, as well as the direct player interaction, makes Juice Inc truly unique.
You’ve established yourselves as a strong provider of Hold and Win titles, can you tell us why these games never fail to impress your player base?
We always aim to offer operators and players the best possible product. We also place great significance on developing a world-class UI and focus on delivering a great mobile-first interface – one that is merged with familiar mechanics that keep players engaged.
This is demonstrated best by the Power mechanics seen in our Hold and Win titles, as well as the great 10-spin cycle feature in our popular Solar games. Both of these create a high-octane and immersive gaming experience, whilst maintaining the rhythm of gameplay and making it suitable for short mobile play sessions.
What makes Playson stand out from other suppliers in the industry?
First and foremost, I would say the quality of our games is what separates us. Producing the best in quality has always been our main priority and because of that we always lead with quality over quantity.
We maintain our standards through data. We have an in-house data platform with multiple simple presets and analytic modules. Once a game is released, we conduct extensive research to find out how players have reacted to a new mechanic or new element. We then analyse factors like the length of playing sessions, user retention and the usage of features. This helps to ensure that we deliver high-performing games to our partners.
Additionally, we also adjust our approach through customer satisfaction surveys which are sent out regularly. These ensure we’re developing the best possible product to match the needs of every operator and player.
We also win the hearts of operators, through our captivating promotional tools which enhance our already brilliant games. Tools like Cash Blast and Reel of Fortune are proven to enhance player engagement and deliver great results for partners. All of these efforts have allowed us to maintain our long-lasting popularity on casino’s top lists.
A lot of our readers will be aware of your CashDays promotions, can you tell us more about them and any you have running at the moment?
Playson’s popular CashDays promotions take place every month with a variety of games included in each tournament. Due to the increased success, we’ve increased our prize pool from €60,000 to €70,000, this just shows how popular these competitions are and how dedicated we are in helping our partners acquire, engage and retain players.
Our promotions can be integrated by any single partner, allowing any operator to gain access to our impressive portfolio. We run regular network promotions twice a month and invite partners that would like to participate.
As your most recent media partner, we are excited to follow your journey across 2022, is there anything we can expect in the coming months? What do you have planned for the remainder of the year?
We will be extending our reach across regulated markets. This is of paramount importance to us as we continue with our enhanced growth plans. We have identified a multitude of opportunities that could increase our foothold across Europe, Latin America and Africa over the coming months and years.
There’s so much to come from Playson, from the release of innovative games to new market launches. We are sure you will hear a lot more from our ambitious company in the near future and in the meantime be sure to give any of our high-quality market-leading titles a try if you haven’t already!