Inside the iGaming Revolution: An Exclusive Interview with Yeva Avagyan

Yeva, could you tell our readers a bit about AffPapa, what is its core mission in the iGaming world?

AffPapa , as everyone already knows, is a directory that connects affiliates and operators for one-on-one cooperation. We created a platform that enables our users to find partners based on their criteria such as GEOs, license, commission model etc with ease and no additional hustle. In 4 years, we gathered a community of top affiliates and operators with exclusive offers, HQ traffic and exceptional reputation. To take it all up a notch we started to incorporate offline gatherings in the scope of iGaming.Club events where we could bring our partners together for more organic and productive networking which led us into organizing our first ever iGaming Club Conference in Malaga, Spain on 26-27 of May. We’re expecting 800 attendees, 40+ speakers, 3 speed-dating sessions, 20+ booth zones and so much more. This is going to be a truly exceptional experience for those who are looking for a niche iGaming event.

How does AffPapa successfully create a mutually beneficial ecosystem for both affiliates and operators?

Our number one priority has always been to create an ecosystem that’s going to benefit both parties. And how we did that is we made sure each party has the option to display their brand in full scale, be able to promote their exclusive offers/traffic and be able to match with the right partners via our advanced filter bar. As a directory we don’t receive any commissions from the deals that our partners seal and don’t intervene in any negotiation process. Everything is down to the affiliate and the operator to agree on, which I think makes the whole experience quite smooth.

What are the most common challenges faced by affiliates and operators in the iGaming industry, and how does AffPapa help overcome them?

In my opinion, one of the obvious challenges in the industry for both affiliates and operators would be to find a trustworthy partner. It’s quite difficult to detect scammers with all the new tricks up their sleeves, so having a platform that offers legitimate contacts and assists in case of any frauds has proved to be very helpful. Whether it’s an affiliate or an operator they will face the consequences and take responsibility for their actions accordingly.

iGaming world changes so fast - new AI integrations, innovations and much more - what trends will affect the future of iGaming marketing?

I think AI integrations have made a huge impact in the industry. Companies now can personalize the player’s experience, tailor campaigns, and reach targeted audience way easier. iGaming companies are implementing more effective strategies to retain players by segmenting them and their unique needs. This refers to content, player data analysis, player retention and so much more. Overall technologies improve constantly, which allows gambling operators to offer better experience to their players by implementing more and more of an individual approach.

What advice would you give to new affiliates or operators considering entering the iGaming space?

First and foremost, do your research. Understand the nooks and crannies of the industry. Understand your market and its uniqueness when it comes to regulations, localization, player demographics, type of traffic etc. Doing a case study on well-known operators/affiliates could be helpful in detecting some type of roadmap for the company to compartmentalize and tackle challenges as you enter the industry and maintain your growth overtime.