A new deal has been reached between Yggdrasil Gaming and Genting UK. Yggdrasil Gaming are creators of cutting-edge online and mobile games while Genting UK is one of the largest leisure and entertainment businesses in the United Kingdom.In the deal, Yggdrasil is to provide its award-winning casinos slots to Genting UK.
According to the official press release, the new deal is designed to enable the global multi-channel operator to offer its huge online contingent the developer’s complete games portfolio.
In the portfolio, there is the Viking series which has titles such as Vikings Go Berzerk, Vikings Go Wild, and Vikings Go To Hell.
What the partnership entails
Genting UK subsidiary will have access to BOOST which is Yggdrasil’s innovative collection of in-game promotional work and also the games suite. This dynamic tool is designed to allow operators to easily run promotions from within the game client. Included in the deal is;
- Configuration cash races
- In-game tournaments and leaderboards
- A social sharing tool that allows the players to share big wins with their contacts on social media channels
- A cross-game gamification concept which has been proven to increase player engagement retention
Both Genting UK and Yggdrasil are expected to integrate additional products from Yggdrasil as the partnership develops even further.
The Chief Executive officer for Yggdrasil, Fredrik Elmqvist said that as one of the most famous and respected casino entities on the planet, the company is thrilled to have concluded this agreement with Genting. He added that Yggdrasil looks forward to working with Genting closely so as to deliver market-leading games and also maximize player enjoyment.
Genting has a global presence of more than 50 years. It owns and runs more than 40 casinos throughout the U.K including The Colony Club and the Crockfords. In addition, Gentingcasino.com has more than 300 online slots and also casino games like roulette and blackjack.
The UK Director of Gaming Product for Genting, Rob Hoddinott said that the focus of Genting is to present the most exciting and engaging gaming experiences. Yggdrasil’s products have a proven appeal among a broad range of slots players, therefore, they will be an ideal addition to the Genting online casino, he added.
Recently, Yggdrasil entered into a deal with Tipsport. The deal will see Yggdrasil premiere its suite of high-quality and innovative online casino games in the Czech Republic. The Czech Republic has one of the well-regulated iGaming markets.