The Catena Media continues with their 2017 shopping spree and publicly announced the buying of DFS and football website Squawka.com for £1million, or €1.1 million or $1.3 million, whichever currency works best for you. This is the second acquisition for Catena Media, after buying BayBets just a month ago.
Except for the payment of £1million in advance, the whole deal is expected to deliver annual sales of €2million. That sums up to a margin of 60%.
The number of users that the Squawka website currently attracts is reaching over four million per month, has more than 800,000 Twitter followers and around 750.000 Facebook group members. Considering the fact that the social media nowadays is very popular and important, this is a big deal. Squawka and its sister sites, at the moment, only produce revenues over banner advertising, however, at Squawka, they have already publicly revealed that they are facing some financial difficulties just recently.
The whole idea of Catena Media buying Squawka is to strengthen and extend their offer in the sports section, especially in football.
Catena Media has accepted the four employees from Squawka and they will relocate the London office after completion of the transaction which is supposed to take place sometime these days.
In the announcement for the second merger this month, the Acting CEO of the Catena Media, Henrik Persson Ekdahl said: “We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model.
"The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products. Squawka will sit alongside our existing brands, increasing our coverage in the football vertical while entering the upcoming sports year.”
Squawka is a UK-based website that has been founded in 2012. Up until today, it has developed to be a strong brand with a high rate of visitors. At Squawka, they have invested quite a lot both time and money into delivering quite a friendly interface to their clients. This is one of the reasons why the visits generate all that profit from banner advertising on both squawka.com and matchboss.com.
As for Catena Media plc, all that needs to be known is that it is an online marketing company that acquired its position through hard work and strong and steady growth. It is also founded in 2012 and has around 250 employees all around the globe, including the US, Australia, Japan, Serbia, UK, and Malta as a Head Office. They have 2016 to brag about, with revenues skyrocketing to over 40 million euros.
There is also another announcement coming from Catena Media that happened in November this year. It is the purchase of online poker news and traffic comparison website PokerScout.com, but that is still yet to be confirmed and to be fulfilled, most probably at the beginning of the year 2018. All we need to do is wait and see how Catena Media surprises next.