ElectraWorks e-gaming operator that manages online casinos for big brands like Bwin, Casino Las Vegas and Casino Swiss got a financial penalty from Gambling Commission.
The Gambling Commission was established for the protection of consumers, children and vulnerable people, to keep crime out of gambling, to ensure fairly and openly gambling.
The UK Gambling Commission is the actual body issuing licenses to the gambling operators, fines them and revokes those licenses as they find appropriate. They are also responsible for investigating and prosecuting any illegal or suspicious gambling operations.
One of the leading sports betting brand fined with £ 350,000 by the Gambling Commission, the cause of frequently free bonus deception to the customers.
As well the company was warned by the Commission for failing related to a person who is the response to company’s management if he owns a personal management license.
After the announcing an offer of a free bonus for consumers on its bwin.com website dated August 2016, ElectraWorks had received a complaint from the Advertising Standards Authority. So the company breached the codes of both Committees. The first is Committee of Advertising Practice (CAP) and the second Committee of Advertising Practice (BCAP) which relates wit codes for “free bet”, “free bonus” and the similar offers.
Complain was not respected by ElectraWorks, and going on with advertising offers on the Bwin website again, which means that she breached the same codes. As the Gambling Commission discovered adverts on the Bwin website and notified, ElectraWorks had to remove from the site.
The company did not remain disciplined even not comply with the rules and during 2017 had done seven breaches on following websites:
casinoking.com, casinolasvegas.com, noblecasino.com, partycasino.com, partypoker.com, scasino.com and casinolasvegas.com
All those advertisements were notified by the Gambling Commission and finally, it was pretty enough to take acts against ElectraWorks for penalizing.
After declaring of the fine by Gambling Commission, the online operator removed all advertisements from the respective sites and at the same time should pay £ 350,000 penalty.
The Commission Programme Director, Richard Watson, after the investigation announced:
“This fine should serve a warning to all gambling businesses that we will not hesitate to take action against those who mislead consumers with bonus offers or fail to ensure they are correctly licensed.”
At the beginning of this month, the Competition and Markets Authority (CMA) insisted that attitude made by Ladbrokes, William Hill, and PT Entertainment, should be adopted by all Gambling companies. They formally committed to change the way they offer their bonus promotions and to ensure that players can always access and release their money.
Guide for not appropriate advertisement
“Licence holders must follow the rules put in place by the Committee for Advertising (CAP), the Broadcast Committee for Advertising Practice (BCAP) and the industry code of practice for advertising.”
The advert was misleading
“If you feel that an advert misled you concerning the terms and conditions of a game, you should use Resolver to make a complaint.”
The advert is aimed at children of vulnerable people
There are regulations to protect children and vulnerable people from being harmed by gambling. The Advertising Standards Agency (ASA) is the UK’s independent regulator of gambling. It enforces the UK advertising codes, which are designed to ensure the adverts placed for gambling products don’t target children or vulnerable people.