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iSoftBet has increased its cliental and relationships this week, specifically in the UK, with the announcement of their new agreement of partnership with the UK based William Hill. William Hill join Paddy Power, LeoVegas and Betsson as companies working with iSoftBet that offer the full product package to online gambling seekers.
iSoftBet, with its creative and entertaining games package, will enhance the online offering of games to William Hill customers through mobile and online through an integration with Openbet RGI. Also, as part of this new relationship, the pair together will create exclusive land base & unique content only for William Hill users, thus innovatively creating specific and appealing new visuals as well as the inclusion of existing and well-known gaming favourites.
Spokespersons for both companies expressed both excitement and delight to this new agreement to increasing each other’s portfolios within an ever-competitive business.
Nir Elbaz (iSoftBet Managing Director):
“We are very, very excited about this fantastic opportunity to work with a leading bookmaker like William Hill.
The brand is known throughout the industry and is a popular choice with punters. Our innovative Neon Reels™ slot creation and branded titles such as Paranormal Activity, which launched last year, was a key factor in persuading William Hill to team up with us.”
Graeme Powrie (WH Gaming Commercial Director):
“We are delighted to add iSoftBet content to our ever-growing portfolio. They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”