According to a recent press release, one of the best live gaming providers in the world, Evolution Gaming will partner up with Hard Rock Hotel & Casino Atlantic City and the company’s online casino. The deal entails Evolution Gaming providing live table games for desktop as well as tablets and mobiles for Hard Rock. Evolution has built an impressive portfolio of games that will enrich the services offered by the company. As an example, some of the games offered by Evolution Gaming include Three Card Poker, Baccarat, American Roulette, Blackjack, Texas Hold’em Poker, Automated Slingshot Roulette and others.
In addition to these games, Hard Rock casino will have an Evolution Dual Play Roulette table on the main gaming floor and three live blackjack tables which will be exclusive to the casino players. The Evolution Dual Play Roulette table, on the other hand, will be accessible for the European network of operators as well, which is an interesting model as they will be playing alongside players who are physically in the casino.
Both companies expressed their enthusiasm with the new deal, as Evolution Gaming will be able to reach a larger audience with its games and Hard Rock AC will be able to offer its customers a wider range of products. Lee Terfloth, a representative from Hard Rock commented on the agreement: “As well as building Atlantic City’s premier destination casino, we want Hard Rock Hotel & Casino Atlantic City to be the No. 1 online destination for New Jersey players. Evolution is the ideal partner to help us achieve that. They have a proven track record in multiple European markets that they are the Live Casino leaders.”
The agreement could be just what Hard Rock needs at the moment
As the Atlantic City is becoming a host to an increasingly large number of casinos, it is difficult for individual providers to distinguish themselves on the market from the competitors. Hard Rock, which opened its branch this summer would need a lot more than just the standard entertainment events to attract visitors. It has already done a lot when it comes to the live performances, as some of the names that performed at the hotel include Ludacris, Carrie Underwood, Tiesto and Pitbull.
The casino plans to host over 300 performances of musicians, comedians and actors within a year. The budget for this scale of entertainment is over $30 million, but Hard Rock does not seem to hold back on the expenses when it comes to making its services appealing to the customers. The same must be true for casino games as well, as the deal with Evolution will make Hard Rock the first New Jersey gambling entity to offer multi-slot gameplay.
Evolution is not the only gaming company Hard Rock is partnering up with. The company also has a deal with Bet365 and although it currently does not have a sports betting license, the representatives have indicated that there are plans to obtain one in the near future. Sports betting is a lucrative business that generates millions of dollars in profits for resorts. Consequently, it is not surprising that Hard Rock will want to offer these services to its customers as soon as possible.