Better Collective are one of the biggest companies in the industry in regards to Affiliates, and they recently made their first moves into the French market with the acquisition of the popular gambling media source – Pull Media.
Pull Media entirely self-operates its own network of websites and applications that generate more than 1 million unique users every single month with their themes primarily being gambling and sports. They have a portfolio of media in 10+ languages and was founded in 2010 right in the centre of France – in Paris.
Pull Media have many, many partners in the gambling world and beyond with names, to mention a few, like bet365, Lottomatica, Amazon and Pokerstars.
Better Collective can be summed up best by their own direct message and mission, as quoted on their own website:
We enrich the experience for online sports betters and gamblers by offering:
1. The world’s best and biggest social network for sports betting.
2. Industry leading content delivery based on highly accurate data.
3. Innovative tools and apps that help users manage their betting smarter.
The partnership gives Better Collective over 200 affiliated websites that were owned and operated by Pull Media, and the extra positives for Pull Media staff is both their individual retention and progress within Better Collective as the staff and roles are taken on with the deal.
Pull Media grew strong and grew fast since 2010 and have themselves become heavyweights in the online gambling industry and the relationship now with Better Collective see’s two strong, growing and powerful companies becoming one together to get to the next level and the higher echelons of affiliate control, affiliate marketing and media production.
Jesper Søgaard (BC CEO) said that there is a great amount of excitement with the purchase of Pull Media and that it is only a positive for both sides, and the new regime will power forward with drive and determination to become even bigger, together.