The online sports betting industry is a competitive place to ply your craft and each and every company is doing what I can to “measure up” against its larger competition or to simply “mix it up” by what they do and the experience they offer to customers new and old.
This time, we’re looking at a company, a merger company, bringing about a new and fresh betting opportunity to its players as Ladbrokes Coral bring in some brand-new player & match betting markets with same-game accumulators combining different match, player and overall prop markets together.
The betting markets, powered by DST (Digital Sports Tech) offer punters the unique chance to bet on combined outcomes and statistical markets that usually you couldn’t bet on together or, in some situations, cannot bet at all.
These new markets combine some inter-related style betting markets together with other popular markets that give more angles to the bet placement and the result you need as it offers more of a dynamic rather than a specific.
So normally if you wanted to see Chelsea win with both teams scoring and Alvaro Morata, usually you’d have to bet all 3 outcomes separately as they can’t be in the same combination bet, or accumulator bet, whichever term you are familiar with.
These new markets could offer all 3 outcomes in one bet, with one set of odds and you will be able to stake once and win if all 3 outcomes happen like you want – rather than the outlay being 3 times as much with 3 individual bets.
The innovative ways to bet, or the innovative options of betting on football specifically have really taken off in the last few years. This new match and player market betting through Coral and Ladbrokes is the tip of the iceberg of what is the fastest changing time for betting on sports.
You have different bookmakers quoting odds for punters “requests” such as both teams to score, 2 named players to be booked and the number corners to be over or under a desired number – giving a full sense of control and customisation across the industry in this new age.
Bet requests, odds enhancements, statistical betting markets and “one-odds-for-all” is popping up all over the market, especially in the UK, with the companies finding those unique niches in the market to satisfy some untapped gambling desire of their customer base.