For 25 years, near to the day, the Premier League has been the highest echelon of football in the UK and is widely seen as the most competitive and the best football league in the world.
For a large portion of that time, as expected with the commercial value within football, the sponsors of the different team’s shirts and kits were branded with different Beer companies such as Carlsberg, Carling and more.
Now, in the 2017/18 season, it will be the first season in the Premier League era that no team will hold a brand of any beer company and instead, will be seen sporting the varying UK and overseas gambling firm logos.
Football itself is the most popular sport in the world and is a business. Online gambling, primarily sports betting, is continually growing in popularity and enhancing its range of services all over the world and the now predominant sponsorships in England’s top division don’t really come as a huge surprise.
All the below companies are all sponsoring teams in the Premier League newly or continually from other seasons, which is really driving home just how big sports betting is all over the world;
Ope Sports (Huddersfield)
BetWay (West Ham)
Football and betting make a very picturesque partnership together and the sponsorships on shirts and kits are more popular now than ever before all over the world. Although it makes money for both sides, it does create more worrying portraits for responsible gambling as it may offer encouragement to younger, impressionable fans whilst also making even younger fans question who these sponsors are, leading to innocent but potentially harming instances.
Of course, if you measure gambling sponsorships being in the view of fans of all ages then this may well arguably be less of a problematic exposure than beer companies and other alcoholic substances, but this is very much open for debate.