Betting in the UK is growing more and more every year, and its growth moves alongside and at the same speed the remaining popularity of football. There are lots of UK bookmakers and plenty of these are among the leaders in the entire worldwide market of online gambling.
The leaders of bet365 and Paddy Power aren’t involved in this article, but their competitors are – Ladbrokes, Coral and William Hill are all celebrating new sponsorship deals and partnerships with teams across the English leagues.
William Hill inside Loftus Road
William Hill have agreed a new deal with Queens Park Rangers (QPR) that allows the popular UK book to have sole rights of operation within the stadium, Loftus Road.
As with any bookmaker agreements with team’s in relation stadiums, this move will mean that there are more William Hill betting windows inside Loftus Road. The 2-year deal gives more freedom to the fans to easily place bets without relying on their phones and networks, and gives them quick turnaround in cash changing hands both from and to the fans in the stadium.
Ladbrokes United with Sheffield
Another bookie joining forces with another England Championship as Ladbrokes announced a 3-year deal with newly promoted Sheffield United to become the club’s new betting partner at their stadium.
Bramall Lane, a famous stadium in English football, will now present more advertising, betting opportunities and provide special offers and promotions to the fans inside the stadium!
Ladbrokes are one of the biggest names in online gambling and as a renowned high street bookmaker, fans are no doubt excited at the promoted club’s partnership and the marketing opportunities it can provide.
Coral reigning on Tyneside
A third English Championship side with a 3rd
UK bookie – sportsbook operators Coral signed a 3-year deal with Middlesbrough FC to become the club’s official betting partner the same as William Hill and Ladbrokes did with other sides.
Although relegated from the Premier League last season, Middlesbrough are expected to fight for an instant return to the top flight and fans who will visit the Riverside Stadium or see it on TV will have the blue shine of Coral meeting them in different advertising all around the stadium.
Fans who do go to the matches will be presented with more betting opportunities all around the ground as well as having the chance to receive special promotions only available to match-goers – providing a unique but familiar matchday experience and betting experience!