Wazdan's Rebranding Vision: An Exclusive Interview with Jakub Popanda

We heard about a new era for Wazdan. Can you share with us an idea behind this rebranding?

We have decided it was time to level up our brand game to better reflect our commitment to providing value for both our partners and players. Our emphasis remains on ensuring that every aspect of our operations is geared towards delivering tangible benefits. This means not just creating games, but meticulously engineering them for optimal performance and enjoyment.

How does this reflect Wazdan's evolution as a company and in the slot games development in the future?

The evolution at Wazdan is more than just a cosmetic makeover. While the logo and brand image got a fresh coat of paint, our core mission stands tall – delivering top-notch, meticulously engineered gaming experiences to both partners and players. The new brand is like our tailored suit, elevating us above the crowd of iGaming providers, showcasing that what's inside is as refined as the exterior. It's not a departure from our identity. It's a maturation, a sharpening of focus on what makes Wazdan truly stand out in the market.

We know that rebranding is a complex and challenging process, what were the major goals that you have tried to achieve with rebranding?

In the intricate game of rebranding, our primary objectives were clear. We aimed to transcend the commonplace, making Wazdan a symbol of instant recognition in the bustling iGaming arena. Beyond a mere facelift, our new look mirrors a profound evolution, signalling that Wazdan isn't just keeping pace – we're pioneering the future of slot game development.

In what ways do you believe the rebranding will help Wazdan stand out in the competitive gambling industry?

The rebranding is our strategic approach to carve a distinctive identity for Wazdan in the competitive gambling industry. By presenting a polished and distinctive image, we aim to capture the attention of both operators and players. In essence, the rebranding is our way of standing out in a saturated market, offering a unique and resonant experience that aligns with the evolving preferences of the gambling community.

How has the initial feedback from stakeholders, partners, and customers been regarding the rebranding?

The initial feedback has been overwhelmingly positive, as the fresh perspective and unique approach brought by the new visual elements have been well-received. Partners appreciate the inventive direction, and players seem to resonate with the Online gaining™ philosophy. It's gratifying to see that the rebranding has successfully captured attention and generated positive sentiments across our ecosystem, reinforcing our commitment to standing out in the competitive gambling industry.

You have presented a new brand identity at ICE 2024, are there any particular aspects of the new branding that have received more attention or praise?

At ICE 2024, our new brand identity turned heads with its standout elements. The slogan Online gaining™ garnered attention for its uniqueness, providing a refreshing departure from industry norms. We are the industry leaders and what we guarantee is gaining from our world’s most thrilling software. We guarantee online gaining.

Also, the vibrant array of colours and gradients added a visually striking dimension, signalling a dynamic shift from conventional aesthetics. Additionally, the inclusion of dynamic triangles injected energy and our partners could have some fun with them on our “Reinvent the Triangle” landing page.

Can you share with our readers any sneak peeks of future Wazdans’ plans?

We're thrilled to unveil some exciting plans for the future of Wazdan. Firstly, brace yourselves for a wave of exhilarating slots as we gear up to release a new roadmap packed with thrilling gaming experiences.

But that's not all. Make sure to mark your calendars for the upcoming Mystery Drop™ Network Promotion, kicking off on 25.04.2024. With a share of €4,000,000 up for grabs, it's bound to be an event you wouldn't want to pass up.

As our conversation with Jakub Popanda draws to an end, it is clear that Wazdan's rebranding marks a significant turning point in the company's development towards innovation and quality in the gaming sector. Jakub's observations have given us a better knowledge of the strategic thinking and thought process that went into this rebranding, demonstrating its importance beyond a simple cosmetic makeover.

With the revamped identity signalling a new era of creativity and involvement, this discourse has shed light on Wazdan's shared aim to improve the gaming experience for players worldwide. We are eager to see how Wazdan's newfound identity can advance the company and emphasise its dedication to providing top-notch gaming experiences.