Interview Golf Champion: When Top Golf Meets High-Stakes Gaming

Q. What inspired the concept behind Golf Champion, and how does it stand out from other instant-win games currently on the market?

A: We've always loved how accessible and intuitive Top Golf is. It's just as enjoyable for complete beginners as it is for regulars. That same spirit shaped the Golf Champion. We wanted to create something that felt instantly familiar and easy to jump into while offering something fresh and exciting. By pairing that with our X-MY-WAY™ mechanic, we've built an instant-win game that puts players firmly in control of the pace, the risk, and the overall experience. It's this balance of simplicity and strategy that sets it apart.

Q. Can you explain how the X-MY-WAY™ mechanic enhances player engagement and what makes it particularly appealing for affiliates targeting a wide range of player types?

A: At its core, X-MY-WAY™ is all about freedom of choice. You can play it safe, cash out early, or go all-in and chase the big wins. It's entirely up to you. You can adjust your approach on the fly. That kind of dynamic, responsive gameplay keeps things fresh and exciting. For affiliates, it means Golf Champion has a broad appeal. Whether you're targeting cautious first-timers or high-risk thrill-seekers, this game can speak to both and everyone in between.

Q. With Golf Champion offering up to 1,000x multipliers, how have you balanced risk and reward to maintain player retention without compromising on thrill?

A: It's a balancing act, but one that's made much easier by the flexibility of X-MY-WAY™. Because players can tweak their strategy with every shot, we can build in that same level of nuance behind the scenes. It lets us control pacing and rewards naturally and excitingly, without becoming predictable or exhausting. That element of surprise, combined with player control, is what keeps players coming back.

Q. How does Golf Champion align with current player behaviour and preferences trends within the instant-win and casual gaming segments?

A: Players today want quick, rewarding experiences that feel personalised to them. They're looking for games they can pick up anytime, but that still offer a sense of agency and decision-making. Golf Champion fits right into that space. It delivers short, satisfying sessions that don't skimp on depth or excitement, and hands the reins to the player.

Q. From an affiliate's perspective, what are Golf Champion's main USPs that can help drive traffic, conversion, and player lifetime value?

A: Golf Champion immediately grabs attention with its fun, familiar theme. It's a golf game, but you don't need to be into golf to get it. What drives engagement, though, is how the gameplay evolves with each round. The X-MY-WAY™ mechanic gives players a strong sense of ownership, and that helps boost conversion and retention. For affiliates, it's a title that appeals to a broad spectrum of players while offering enough depth to keep them returning.

Q. What kind of marketing assets, localisation features, or performance data can affiliates expect to support their promotion of Golf Champion across different markets?

A: We're offering a complete package of marketing assets, all designed for maximum impact across mobile and desktop. That includes creatives for social, display, and other key channels. We also support localised content to ensure the game hits the right notes in each market.