Aviator Welcomes Merab Dvalishvili as New Brand Ambassador

Spribe, a well-known developer of crash games, announced the appointment of UFC fighter Merab Dvalishvili as an ambassador of the Aviator crash game. The company is sure that it’s a good way to make the crash games category more accessible, solidifying its position in the gaming industry.

Being one of the most popular faves among players fond of instant-win titles, Aviator has become an icon of the Spribe’s library. It attracts over 12 million monthly players and remains at the top even after 5 years of its launch. That’s why the provider is sure that it’s the right time for its dedicated brand ambassador.

Both the Aviator crash game and its provider boast industry recognition. In October 2023, Spribe became an official marketing partner of UFC, and in 2024, its Aviator game received the prestigious Breakthrough Company of the Year award at the Global Gaming Awards EMEA in London.

Hailing from Tbilisi, Georgia, Merab Dvalishvili, a Georgian-American professional mixed martial artist, joined the UFC sector over a decade ago. By April 2024, he has been #1 in the UFC bantamweight rankings, securing the top spot in his weight class.

Spribe has been around the MMA market for over a year, so it was a great idea to promote its best product within this industry. Dvalishvili was selected as Aviator’s new official brand ambassador, and Merab said that it was a pleasure to sign such a deal and promote the Spribe company, considering its innovative mechanics and the popular Aviator game.

Merab Dvalishvili also added:

I believe that this partnership will be a great experience for all of us and I’m excited to share this journey with Aviator and my fans.

Spribe knows the market well since it was a multi-year sponsor of UFC in 2023, adding the Aviator logo which was displayed during both UFC Pay-Per-View events and Fight Nights. That’s why the fans were already familiar with the product, which underscores the company's commitment to expanding Aviator's reach, while the provider had an opportunity to choose an ambassador who suits this position best.

The Spribe team believes that its products will find a lot of fans in the UFC market, considering the boost of the regulated iGaming industry and the previous collaborations of the market representatives with the company.

Giorgi Tsutskiridze, COO of Spribe, said in this regard:

We are really excited to add Merab Dvalishvili to our growing roster of UFC brand ambassadors which also includes light heavyweight champion, Alex Pereira. We see a lot of cross-over from sports and sports betting online casino play, especially within regulated markets therefore our UFC agreement is catapulting Aviator’s brand to a whole new audience of players, ready to embrace the crash game revolution.

Embracing the Future

This ambassador agreement of 2024 is an important step for both the Spribe provider and the iGaming landscape in general. The appointment of Merab Dvalishvili as Aviator's brand ambassador allows the provider to step into the new sector, signifying a new chapter for Spribe's acclaimed game.

This step is certain to boost the provider’s skills and allow Spribe to make crash games more recognizable among sports fans, so it’s a great contribution to the entire gambling sector as well.