BGaming's Stellar Rise: Snoop Dogg Dollars and Industry Innovations
1) 2024 has been quite a ride for BGaming! Can you name a few of your standout games this year, and tell us which one you think stole the spotlight?
Sure, 2024 has been a solid year for BGaming, with some memorable releases that stood out and top the charts.
One of the highlights was Aztec Clusters. It’s our first fully data-driven game, developed in collaboration with Casinolytics. We put a lot of thought into the cluster-pay mechanics and progressive multipliers, aiming to keep gameplay smooth and engaging.
Then there’s Wild Tiger, a more traditional slot with an Asian-inspired theme. It’s simple but elegant, with serene visuals and sound effects that create a calm, enjoyable atmosphere for players.
In 2024 we also released Wild West TRUEWAYSTM, a slot packed with features like Hold and Win and Free Spins. It’s a perfect pick for anyone who enjoys dynamic gameplay.
On the casual side, Aviamasters brought something fresh to the table with its unique gameplay. Players send a plane on a randomized flight path, encountering multipliers and rockets that alter its trajectory. If it lands safely on an aircraft carrier, the player wins. But if it lands in the water, the round is lost.
Lastly, Dragons Crash offers a unique experience where players watch the win multiplier climb as coins drop near a sleeping dragon. It’s a mix of strategy and suspense, as you have to decide when to cash out before the dragon wakes.
If I had to pick one that left a mark, Dragons Crash might be the one. Its simple yet strategic gameplay struck a chord with players this year.
2) It seems like BGaming has been busy this year! What was the biggest challenge your team faced this year, and how did you overcome it?
I think that the most demanding but most rewarding challenge for BGaming was developing Snoop Dogg Dollars in partnership with Roobet and Snoop Dogg.
Initially, we had a completely different version of the game ready, but it became clear during development that it didn’t quite hit the mark. So, we had to start over and create a new design with different mechanics that better captured Snoop’s unique style and vibe. It was definitely a challenge, but also an opportunity to push ourselves creatively.
The collaboration process was another hurdle, as the Roobet and Snoop Dogg teams were very involved in every step. Their insights played a key role in shaping the game, but it meant we had to go through a lot of rounds of approvals, discussions, and changes. While it took time, it made the final product stronger.
In the end, it was all worth it. We’re really proud of how Snoop Dogg Dollars turned out.
3) Snoop Dogg Dollars - BGaming’s sensation of the year! With such a legendary star, what inspired you to create this groovy slot, and how involved was Snoop in the process?
The slot features 9 innovative game mechanics, filling the gameplay with an array of unexpected yet rewarding payouts.
Working on Snoop Dogg Dollars has been an incredible and rewarding experience for BGaming! Since Snoop has been a long-time ambassador for Roobet online casino, it felt like a natural step to create a game featuring him. We’ve already collaborated with Roobet on exclusive games before, so this partnership wasn’t new — but working with such a legendary star definitely was!
We’re proud that, thanks to our strong relationship with Roobet, BGaming was trusted to bring this unique game to life. Both the Roobet team and Snoop himself were deeply involved throughout the process, which was incredibly valuable. Their input helped us capture Snoop’s vibe perfectly, making sure the game feels authentic to his personality and style.
What makes this game extra special is Snoop’s personal touch — he actually voiced the game! So, all the comments you hear in Snoop Dogg Dollars are straight from him, which adds so much character and fun. It’s been an amazing experience, and we’re thrilled with the result!
4) The cluster pays mechanics and that insane 10,000X max win are definitely attention-grabbers. What makes Snoop Dogg Dollars stand out from similar mechanics in other games?
What sets Snoop Dogg Dollars apart from other cluster-pay titles are the special features we included, such as sticky Wilds and multipliers, which make the gameplay more dynamic and offer extra opportunities to win.
But what truly sets this game apart is Snoop Dogg himself. His voice, personality, and iconic street and hip-hop vibe bring a special energy to the game. It’s like stepping into Snoop’s world while you play. His involvement adds a unique atmosphere that makes the game feel different from others.
We believe his presence is a big draw for players. Snoop is such an influential celebrity, and we’re confident that many will be curious to try it just because he’s part of it.
5) Speaking of standout features, let’s switch gears to another thrilling title in your portfolio. Aztec Clusters has been creating buzz lately – what makes this game a must-try for players?
Aztec Clusters has been getting a lot of attention, and for good reason! BGaming worked closely with the analytical AI platform Casinolytics to understand what players, especially streamers, enjoy most. By analyzing over 10,000 hours of casino streams, we were able to pinpoint exactly what keeps players engaged. This game was designed to hit those sweet spots and give players exactly what they’re looking for.
What makes Aztec Clusters a must-try is how it mixes cluster-pay mechanics with unique features like multipliers that really ramp up the feeling of potential and progression, both in the base game and during bonuses.
It also offers a lot of freedom. Players can choose how they want to play, whether it’s with regular spins, Wild Spins, or even the flexible Buy Bonus feature with Sticky Wilds and multipliers that go up to x100. This variety makes each playthrough feel different and dynamic.
6) With the increasing popularity of mythology-based slots, how does Aztec Clusters differentiate itself in this competitive space?
When we set out to create Aztec Clusters, our main goal wasn’t just to make another mythology-based slot. Instead, we wanted to create something unique in terms of mechanics and features, something that would stand out to both streamers and players. We believed that combining innovative gameplay with the rich Aztec mythology theme could create a memorable experience.
What truly makes Aztec Clusters unique is how we tailored the game using player data. By analyzing player preferences and behaviors, we created a game that aligns with their tastes while adding a new perspective to the Aztec mythology theme.
7) Looking ahead, does BGaming have any surprises or new trends in mind for 2025? Perhaps another unexpected collaboration?
Looking ahead to 2025, we have some great plans lined up! One unexpected collaboration we're really looking forward to is with the Kick streaming platform. We hope this new game will be as popular as the hits we released in 2024.
As for trends, I believe iGaming will continue to move towards exclusive branded content. Operators are using these collaborations more and more to attract and retain players, and we see a lot of potential in this area. Over the past few years, we've created more than 200 custom games for our partners, and it's been a huge success. We’re eager to keep building on this and bringing even more innovative experiences to the market.
8) To wrap up, if you could sum up BGaming’s journey in 2024 in one word — or better yet, one song lyric — what would it be?
It would definitely be from a Snoop Dogg track: 'I hang out tough, I'm a real boss. Big Snoop Dogg, yeah, he's so sharp. On the TV screen and in the magazines.'
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