Dream Play’s Secret Sauce: Creativity, Agility, and Replay Value

Q. Dream Play is a relatively new name in the iGaming space. How would you describe your brand’s identity to someone discovering you for the first time?

A: Dream Play is defined by creativity, agility, and replay value. We’re not just building slots – we’re crafting experiences that surprise players and keep them coming back. Our agility as a young studio allows us to move quickly, experiment, and deliver fresh content that meets market demands. At the same time, we focus on long-term engagement, ensuring our games hold value for both players and operators beyond the initial launch.

Q.Many studios focus on visuals and mechanics, but your team also places a strong emphasis on music. Can you share how sound design influences the overall player experience in your slots?

A: We see music and sound as integral to the broader player experience. They set the mood, build anticipation, and enhance emotional highs, but they work best when aligned with strong visuals and engaging mechanics. That synergy creates replay value by making every spin feel rewarding and memorable – not just visually impressive or musically catchy.

Q. We’ve heard that a composer who has written songs for the Eurovision Song Contest worked on your music. How did this collaboration come about, and what impact did it have on the creative process?

A: Due to a non-disclosure agreement, we are unable to share specific details about this collaboration. However, it was a significant part of our development process and contributed greatly to the unique soundscape we bring to our games.

Q. Can you walk us through your typical slot development process – from concept to launch? How do you decide which themes and features make the final cut?

A: Our slot development process is built on agility and consistency. We release new games every two weeks, ensuring that each one meets Dream Play’s quality standards. Throughout the year, we also push the boundaries with larger, innovation-driven releases that bring fresh mechanics to the market. The process is a mix of fast, reliable development cycles to provide fresh content, alongside bigger projects that set us apart from competitors.

Q. With so many new providers entering the market, what’s your strategy for standing out and keeping players coming back?

A: We pride ourselves on being both dependable and forward-looking. This balance of reliability and differentiation means operators get consistent, high-quality content, while players enjoy continuous variety, memorable experiences, and replay value. These elements are key to maintaining long-term performance for our games.

Q. How do you see the role of music in slots evolving in the next few years? Could it become as recognisable as visuals or gameplay?

A: Music in slots is definitely evolving, and it’s becoming an essential part of the overall player experience. Every aspect of the player journey is important, and we treat music and sound with the same focus as visuals, mechanics, and features. Personally, I would love to see a game with iconic music that players keep returning to.

Q. Finally, if you could sum up the Dream Play experience in three words for our readers, what would they be?

A: Creative. Agile. Consistent.

Dream Play is a new player in iGaming, yet its creative, versatile, and high-replay theory makes it a studio worth watching. By equally loving music, design, and mechanics, Dream Play is building slots, but above all, experiences to last.