Games Global Partners with WWE® to Develop Branded Slots
iGaming giant Games Global has announced a new partnership with WWE® to develop a new line of branded online slot games.
Partnership Overview
The announcement of the collaboration between WWE® and Games Global, plus partner studios such as North American based Fortune Factory Studios, will see the firms create unique themed slots. The games will be developed over a three year period with three titles agreed initially.
The slots will offer a unique experience by incorporating iconic personalities from the American professional wrestling promotion designed to add an extra level of immersion and excitement for players.
Agreement Specifications
Games Global and WWE®, which is owned and operated by TKO Group Holdings, have agreed on a scope and timeline, including when players and fans can expect to see the first game release.
Scope and Timeline
The supplier, formerly Microgaming, has put pen to paper on an initial three year deal to develop a series of adrenaline-pumping wrestling-themed slot games.
First Release Details
The first game in the series to hit the slots market will be WWE® Bonus Rumble: Gold Blitz™. This has a scheduled launch date of August 2024 and is going to be a blast for fans of wrestling and branded slots. It features 6 reels, 4 rows, and offers 4,096 ways to win. Additionally, the game has three amazing jackpots and a 'Bonus Buy' option for selected markets.
- Game: WWE® Bonus Rumble: Gold Blitz™
- Scheduled launch: August 2024.
About WWE®
WWE is also known as World Wrestling Entertainment and is a global entertainment company. It is known for its professional wrestling and famed wrestlers that have become household names in the world of sports entertainment.
This collaboration promises to deliver exclusive, one-of-a-kind wrestling-themed slot games. The titles cannot be found elsewhere in the gaming industry due to brand licensing agreement between the two.
Both Games Global and WWE share synergies in target demographics. They appeal to fans of both gambling and professional wrestling around the world. This ensures a captivating gaming experience for their dedicated and passionate fan bases.
Market Availability
Games Global and its partner studios are licensed to develop and distribute games globally due to the multiple licences that it holds. This includes Europe, Africa, Australia and North America among others.
The new WWE slots will be released in a variety of key regulated markets around the world, excluding the United States.
Executive Insights
Here we share executive insights from the Chief Product Officer at Games Global Andy Booth.
Andy Booth, Chief Product Officer at Games Global
Official statement:
Games Global is thrilled to step into the wrestling ring with WWE and deliver powerhouse content that will appeal to our audiences around the world.
Some of the most iconic WWE superstars will bring our three titles to life and ensure players are immersed in the exciting world of sports entertainment.
Partnering with WWE is monumental for us and we look forward to the upcoming release of WWE Bonus Rumble: Gold Blitz.
The new games are anticipated to be an instant hit due to featuring iconic wrestlers such as The Undertaker and "Stone Cold" Steve Austin that fans of the sport will undoubtedly love. There is already immense anticipation and buzz around the first release that is due to drop later this month.
Strategic Implications
The Games Global and WWE partnership plays an important strategic role for keeping the gaming and wrestling presence strong in the long run. The supplier is looking to pump out first-class, exciting content to make sure they stay at the front of the industry and meet the demand and appetite for wrestling-themed gaming fun.
Not only will the games appeal to an already colossal young-and-old fan-base, but they will undoubtedly draw in a fresh wave of fans. This will expand the reach of both company brands and solidify their positions in the gaming and entertainment industries.
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