Pragmatic Play Enters Buenos Aires with BPlay

Actually, it’s not the first deal signed by Pragmatic Play, which is targeted at this market. It’s just another commercial deal to join the regulatory board for Buenos Aires City and it definitely determined the further development strategy of the vendor as the market is full of opportunities and Pragmatic Play looks like a brand to benefit from them.

As for BPlay, this brand is well-known in the LA gambling industry and is also considered to be one of Argentina’s oldest companies in the following sector. Its services are provided for both online and land-based gambling fans. And as the deal is already penned, the players of BPlay are able to try their hand at legendary titles like Sweet Bonanza and Wolf Gold.

The companies expressed their opinions regarding the new deal.

Victor Arias who performs as Pragmatic Play’s VP of Latin America said:

It’s essential to partner with the leading operators in any jurisdiction we move into and BPlay fits that bill.

He further noted that the games from PP are already a blast, but it’s always necessary to broaden the vendor’s reach into new markets and it’s also informative to see how LA players will react to these new games.

Sebastian Puente at BPlay said:

In line with our growth strategy, we strive to ensure the best content from the industry’s leading developers to maintain our position at the fore of the market.

Sebastian added that the new content they get access to is ‘an integral part’ to achieve new goals and further the expansion ambitions of the BPlay operator.

And as Pragmatic Play strives to manufacture at least 5 new feature-rich titles per month, including not only slots but also live casino games and new mechanics for games, available through one single API, the following deal is fruitful for both sides!