This September, IGL partnered with Yggdrasil, which allowed the Swedish brand to enter the African continent under the wing of an experienced brand. As a result, the successful integration allowed IGL to add Yggdrasil titles to its library and spread them among the South African partners that are well-known operators.
In addition to slots from the vendor, IGL gets access to its revolutionary promotional tools and modern technology stacks. Moreover, IGL will distribute third-party products from the YG Masters program. Both African operators and gamblers will benefit from this partnership. And Supabets is the first African operator to try out these innovative products.
The representatives of both of these brands said a few words to describe the deal.
Andrew Pegler, Director of Commercial Operations at Yggdrasil, said:
This deal demonstrates how Yggdrasil is becoming a leading worldwide publisher of online gaming content.
In addition, he said that this is one of the milestones to the goal of covering as many areas as possible, and even more. They want to share the products they’ve been creating for 8 years, and due to this event, the company is going to grow its business in Africa.
Marc Plaxton-Harrison, Co-Founder and CEO at Intelligent Gaming, added:
Intelligent Gaming is extremely proud to be a Franchise partner for Yggdrasil in South Africa and Africa. The games offered by Yggdrasil are of outstanding quality and will have a significant role to play in the market.
He added that they are happy to be a part of this deal and watch their company developing so rapidly and dealing with huge brands like this one.
So African players are waiting for more top-notch solutions coming soon!