Aleksandra Andrishak Speaks at European Gaming Congress 2023

Aleksandra Andrishak will be joining Martin Calvert (Marketing Director at ICS-digital), Alexis Wicén (CEO and Founder of Unibo and Scatters), Dana Lihotina (seasoned PR and branding expert) and Francisco Leon (VP of Growth at Growing Search). The forum will be moderated by Maria Emma Arnidou (Event Marketing Coordinator at Hipther Agency).

The debate is titled "From Clicks to Reels: Merging Marketing, Slot Branding, and Gamification in iGaming" and focuses on highlighting best-practice SEO strategies for marketing slot games, the transformative power of gamification in the industry, and the crucial importance of branded loyalty schemes in the iGaming sector.

A. Andrishak and the rest of the team will be up and at 'em in the conference's final session. Interested parties can watch the discourse unfold from 16:30 - 17:15 on 31st October, taking place after the afternoon networking session.

It's just around the corner, so do not hang around! Mark those calendars and get your tickets today to ensure you don't miss out on an enlightening talk on a crucial learning experience on iGaming marketing.

Maria Emma Arnidou, event marketing coordinator at Hipther and moderator of the panel, believes the conference's return is long overdue.

She said: "This edition of the European Gaming Congress is highly-anticipated not only because the conference returns after a 3-year hiatus, but also for the wealth of knowledge it brings."

She believes the holistic approach to knowledge-spreading at the event will have wide-reaching benefits for all attendees.

"On top of the compliance focus, the gaming industry combines blockchain, fintech and AI insights. Furthermore, a special focus on iGaming marketing covers both the "Do's" and the "Dont's" of gaming marketing strategies.

I'll have the honour of moderating the "Do's", which is especially valuable to iGaming studios and operators alike because it examines the entire player journey from prospected customer and acquisition to retention, starting from SEO and moving through to gamification, rewards, community building and messaging. It's an invaluable 101 on modern iGaming Marketing Strategy, and I can't wait to share our experts' insights with the event participants!"

Zoltan Tuendik, Co-Founder and Head of Business at HIPTHER agrees on the seismic importance of the event for new and old gambling companies.

"The European Gaming Congress stands as a testament to the continent's vibrant and ever-evolving gaming landscape. It's a confluence of industry innovation, regulatory expertise, and a shared passion for gaming. We all feel it!

We are filled with anticipation and excitement, eager to engage in meaningful dialogues, forge new partnerships, and collectively shape the future of gaming in Europe. Our commitment to excellence and our shared vision for the industry makes the EGC an unmissable event for all stakeholders."

There is still plenty of time available for you to secure your tickets and be a part of this exciting event. Don't miss out on the opportunity to visit hipther.com and immerse yourself in the knowledge and expertise shared by the most brilliant minds in the iGaming industry. Make the most of this incredible opportunity to network, learn, and grow alongside industry leaders and professionals.