Yggdrasil & IGT: New Distribution Agreement

Both of these vendors deserve the attention of players and their collaboration means that the users of more markets will get access to top-notch software.

Yggdrasil

This Swedish brand was founded in 2013 and it breathes innovation, making each of its 160+ games engaging. Its offices are based in Sweden, Malta, and Gibraltar.

In 2019, the company announced 3 of its outpacing products, which are YG Franchise, YG Masters, and YG Game IP. The last 2 technologies are powered by GATI (Game Adaptation Tool & Interface).

Additionally, there are top Yggdrasil Affiliation offers so that their partners are enabled with both remarkable games and outpacing promotional tools.

IGT

This is another global leader in the iGaming niche. The team is working on all types of gambling solutions, including slot machines, lotteries, tools for sports betting, and promotional products. Today, the team consists of approximately 11,000 employees, and the products they deliver are available in 100+ countries. That’s why the deal with IGT is so important for Yggdrasil. It’s the direct path to join a new market with such strong support.

Due to the following deal with IGT, certain Yggdrasil’s titles will be delivered to the regulated markets of the U.S. and Canada where gambling is legal. The range of machines that will be displayed includes the hottest products, which are Valley of the Gods, Vikings Go Wild, and Cazino Zeppelin.

As for the plans of IGT, the team is going to display these titles on its platform in December 2021. This event is also important for Yggdrasil as more and more markets are open for gambling today, so entering North America with such decent products is a really good opportunity.

Fredrik Elmqvist, CEO of Yggdrasil, said:

Yggdrasil continues to deliver on its growth strategy, and U.S. and Canada are key territories for driving continued sustainable long-term growth, and shareholder value.

He added that their team knows how skilled the IGT supplier is, so they are glad to deal with the company with so many opportunities and exclusive territorial distribution rights on the markets Yggdrasil is so interested in. They are glad that the company is nearly the first to join the expanding market in North America, allowing gamblers out there to cover their needs with first-class machines.

Enrico Drago, IGT CEO Digital & Betting, added:

Partnering with high-performing game developers such as Yggdrasil Gaming is a pillar of IGT PlayDigital’s growth strategy and an additional differentiator of the IGT PlayCasino value proposition.

He added that Yggdrasil is a great partner due to the brand’s commitment to the highest quality, incentive in-game promotions, and the slots’ features that are on the strong side. So the IGT team believes that these products will rock the catalog of their PlayCasino portfolio.