Unlocking Alice WonderLuck: An Exclusive Interview with BGaming

BGaming continues to impress slot lovers with its latest release, Alice WonderLuck. We spoke with the creative minds behind this wonder-filled release to discover how they adapted the world-famous tale to an exciting gambling adventure. Join us as we uncover the inspiration, artistic choices, and special features that make this title uniquely appealing.
Updated: 17.04.2025
Reviewed by: Jekaterina Dubnicka

Julia Alekseeva Chief Product Officer at BGaming

1. One more masterpiece by BGaming was released. This plot has been reimagined countless times, but Alice WonderLuck by BGaming feels like a fresh, exciting and beautiful result. What inspired you to take this direction, and how did you manage to keep the magic of the original story, making it unique for slot lovers?

The idea for this game has been growing for about two years. We’ve always been huge fans of Alice in Wonderland, whether it's the books, movies, or other adaptations. Our goal was to bring something new and exciting to the classic story while making it fit perfectly with the world of slots. The whole Product team played a big part in shaping it, from how Alice and the Rabbit should look to which features we should add. It was a team effort, and each person brought their touch to the game, making it feel personal and unique.

2. I have to say, the artwork is stunning! How did you manage to create such familiar characters while having this modern, almost surreal vibe?

We wanted Alice WonderLuck to have that magical feel, but also stand out on its own. We started by playing around with different ideas, like making Alice look more doll-like, then even experimenting with an anime style. The real challenge was finding the right balance, keeping her youthful without making her look too childish or too mature. We took the same approach with the other characters, making sure their designs fit the theme while maintaining the original style.

3. Now, let’s talk about the madness — gambling Free Spins! That’s both genius and scary. Win or lose. Why nowadays games have to offer such an option?

I think life would be pretty dull without Free Spins, just kidding! They bring a bit of extra excitement and make the game more engaging. Players get the chance to either increase their rewards or lose them, which keeps things moving and adds unpredictability. It also acts as an extra incentive and taps into the trend of personalization. Players like having choices, and the option to take a risk makes the experience more fun.

4. Every BGaming slot has its own aura that makes it instantly recognizable. Which details create this aura in Alice Wonderluck?

Thanks for the compliment! I think the unique aura comes from a mix of different elements. It starts with the fairy-tale theme, along with the charming characters and themed symbols on the reels. Then there’s BGaming’s trademark Mystery SpinUP™ mode, which guarantees Mystery drops on every spin, as well as the Free Spins with bonus features. All these details come together to create something that feels truly special and instantly recognizable.

5. All the characters in your games magnetize with charm and personality. Would your team like to have a Cheshire cat as a pet at BGaming?

Absolutely, we’d love that! And we’d definitely take the Rabbit along too!

Conclusion

Alice WonderLuck showcases BGaming's talent blending widely appealing themes with exciting innovation. We were pleased to learn how the team adds personal touches and playful features, making each spin fun. After chatting with the team, it is safe to say they have once again delivered a solid title to their roster that is worth a try.
Jekaterina Dubnicka
Jekaterina Dubnicka
Expert in: News, Blog, Slot reviews
With 6 years in the iGaming industry, Jekaterina specialises in slots. At Slotsjudge, she champions collaborations with game providers and presents industry news to the audience, blending business with fun.

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