Aviamasters™: A New Kind of Gaming — Julia Alekseeva Shares the Vision

1. For players who are just discovering Aviamasters™, can you describe what the game is about, its core gameplay, and what makes it so exciting and unique compared to other aviation-themed games?

Aviamasters™ is a simple game at its core. You don’t need to learn complicated rules or spend time figuring things out: just press spin and you’re already in the cockpit.

What makes it stand out is the mission. You’re not just watching numbers go up or down like in other aviation-themed games. Here, your goal is to land the aircraft successfully. That landing moment is the heart of the game. It feels exciting because it depends on how you navigate through the flight, picking up multipliers along the way while avoiding rockets.

And that’s the unique thing: it’s not a crash game, where the only thrill is guessing when to jump out. Aviamasters™ is built on physics, so it feels more alive and interactive. It’s quick to start, but it keeps you hooked because each round feels different, and every safe landing feels like a real win.

2. Unlike many aviation games that focus on avoiding crashes, Aviamasters™ challenges players to land successfully. What inspired the decision to shift the focus from "crash mechanics" to mastering the landing, and how has this impacted player engagement?

The idea actually came from one of BGaming front-end developers who grew up playing old flash games. He remembered how much fun those simple but unpredictable games could be, and one evening the whole concept of Aviamasters™ clicked for him. He sketched everything out himself, the aircraft, the sky, the way the landing should feel, and that first version already had the essence of the game.

That’s why the focus isn’t on the crash, but on the landing. A crash is just the end of a round, but a landing feels like an achievement. It gives players a clear goal, something to aim for every time they spin. The unpredictability — will you grab more multipliers, will you dodge the next rocket, will you manage to land — keeps players engaged. And that final landing, whether smooth or rough, is what makes people want to play again.

3. Can you tell us about the moment you realized Aviamasters™ had gone viral? What factors do you think contributed to its explosive success on social media, especially platforms like TikTok?

It didn’t happen right away. In the first few months after launch, the game was growing, but not very quickly. About six months later, organic growth began to accelerate significantly. The audience started picking it up on their own. First it was players, then affiliates, and soon streamers joined in, giving it another big push.

The numbers speak for themselves. In the past six months, Aviamasters™ has crossed over 500 million views on TikTok, with more than 200 new videos about the game being uploaded every single day. During that same period, we saw a 740% increase in new players, with steady week-on-week growth. What’s even more exciting is that this wasn’t limited to one region. We’ve seen huge traction across Asia, Eastern Europe, and Latin America.

After that organic wave of attention, we started running our own promos, but by then the community had already built this momentum that carried the game forward.

4. As the game evolved from a viral hit to a long-term success, what role have community-building efforts, such as user-generated content, played in sustaining its popularity?

The community has been the key factor in taking Aviamasters™ from just a viral moment to something much bigger. Players weren’t only enjoying the game, they started creating their own content around it: videos, memes, tutorials, challenges. That kind of creativity kept the buzz alive long after the first wave of virality. It also made the game visible to new audiences who discovered Aviamasters not from BGaming team, but from other players.

Their involvement didn’t just support the game, it gave us perspective. The community showed us that this wasn’t just a short-term hit but something people wanted to come back to and share with others.

5. Aviamasters™ has now become a staple for top-tier casinos, with versions like "Happy Bird" and "Aviamasters™" featured at places like Shuffle and RainBet. How did you manage to transition from a viral hit to a game that's adapted by major operators, and what does that mean for the future of the game?

The shift from being a viral game to becoming part of major casinos came down to customization. Operators want games that feel like they belong on their platforms, and branded versions like Happy Bird or custom Aviamasters™ let them do exactly that. When the game is adapted to match the look and style of a casino, it feels more natural for its players, which makes it easier to engage with and keeps them coming back.

For casinos, it’s a fresh tool they can use in promotions, and for us, it helps the original Aviamasters™ grow even stronger. Every BGaming customized release not only deepens the connection with that operator’s audience but also drives attention back to the core game.

6. With Aviamasters™ experiencing rapid growth in regions like Asia, Eastern Europe, and Latin America, what strategies were put in place to ensure the game resonated with these diverse markets?

Our approach was straightforward: work closely with partners in each region and adapt where it made sense. That meant connecting local promo tools, and when possible, customizing the game so it felt more relevant for that specific market. We also focused on affiliates and local opinion leaders, especially streamers, because they know how to speak to their audiences better than anyone.

At the same time, Aviamasters™ has an advantage: the gameplay is incredibly simple and engaging. You don’t need to explain much: spin, try to land the aircraft, and you’re in. That’s why we never doubted it could take off anywhere.

A big thanks to Julia for sharing the journey of Aviamasters™. What started as a viral hit has turned into a standout title, and it’s clear there’s much more to come. Big thanks to Julia for giving us an inside look at how the game went from a simple concept to a global phenomenon. The sky’s the limit for Aviamasters™ — we’ll be watching closely to see where the game goes next.